The wholesale price of the dress will be no more than a third of the retail price so if they are charging more than half price you are being ripped off. It is not a new dress!

The shop owner may try to persuade you that they can take in a dress for you. No wedding dress can be taken in more than two sizes before it shows. Bust seams will be 'off' and straps and sleeves will not be in the correct position. Unless the bodice of the dress is totally remade which will cost a lot of money do not accept a dress that is more than two sizes too large. A dress can be let out by a professional dressmaker by up to one size (2") with reasonable satisfaction.

Another trick played by a few shops is to take out the netting (which holds out the skirt) from the dress and then sell you a hooped petticoat at an inflated price. All full skirted wedding dresses come with netting so if yours doesn’t then ring the designer whose number will be on their website and ask if the dress should have netting in it. Don’t be afraid to ask because this is a very mean trick played by just a few shops.

There are a lot of pitfalls for the bride to be who is unsuspecting of the many sneaky tricks which some unscrupulous shop owners will use. Of course many bridal shop owners would never dream of trying to cheat their customers but it is not easy to know which are the good and bad shops since no one knows if their dress was new or just a tried on sample.

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