Someone asked on LinkedIn: "If I wanted to have a successful blog that potentially made money, what would I do?"

First thing's first, after figuring out what it is you're going to write about and designing the blog and hosting it somewhere (I would suggest purchasing a keyword-rich domain name rather than hosting it free on Blogger or some other blog site), the most valuable thing you can do is add buttons and links to your blog to allow users to subscribe to it in as many different ways as possible. Some people use services like Bloglines, some people use an RSS app, some people use Firefox live bookmarks, but not all of these people are savvy enough to know how to subscribe to a blog without a specific sub-to-this-blog link for their preferred RSS reader. A great resource to help you make these different links is Feedburner.com. Feedburner also allows you to design email signatures with animated headlines from your blog, and many other different ways to publicize and monetize your blog. Plus, it lets you watch the traffic and subscription trends for your blog's feed.

Next, you want to research keywords to find a keyword that relates to your subject matter that people actually search for, so that if you find yourself in the top ten rankings on Google for said keyword, you will actually get traffic from it. An awesome tool to help you figure this out is Wordtracker GTrends which is here: http://freekeywords.wordtracker.com/gtrends/

Once you find your keyword or key phrase, you want to make sure your blog's code is search engine friendly. You want to make sure your meta tags are within search engine guidelines, that your keyword density is appropriate for your subject matter, and that all of your titles have your keyword or key phrase in it. A good way to get a head start on this is to have your blog's backend hosted by Blogger, while the blog itself is published on your own domain. I say this because Google owns blogger and as such, the new version of blogger features extremely Google-friendly code.

After this, you need to get some links pointing to your site from good, Google recognized sites that relate to your subject matter. The best way to do this is to search on Google for your keywords or key phrase and ask the top ten ranking web sites to link to your blog. You may have to be creative about this, using what we like to call link bait. This can be anything that entices another web site owner to link to your site. Because your site will be new and most top ten ranking sites know a thing or two about search engine optimization, you probably won't be able to just get a link exchange - no one wants to link to a brand new blog for two reasons, one is that new bloggers have a tendency to lose interest after a while and you find yourself linking to a blog that never gets updated, and two is because the site has no Google PageRank. If you offer your potential linkers something else, you may have more success. For example, I once ran a campaign for a client that swapped links for a discount on my client's products. Whatever it is you swap for a link is up to you, be creative.

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