Andrew Reynolds is a quiet revolutionary.

He loves to describe himself – and repeatedly does during the course of our two-hour interview – as "an ordinary bloke", and at first it’s tempting to believe him. One thing’s for sure: Reynolds believes it himself. His story is that he’s just an ordinary bloke who discovered the secret of making money, one who’s prepared to share that secret with other people.

Reynolds certainly looks like Mr Average. Just the wrong side of 50, he is a regular guy who works hard on his fitness. He has frequent sessions with his personal trainer most days of the week, shows up at his Camberley office and puts the hours in. OK, he drives a rather sexy baby Bentley, the marque favoured by Premiership footballers, but beyond that, there’s little surface evidence of anything that might speak of a man who’s made £30 million entirely by his own initiative in the past 10 years. The self-effacing demeanour, the quiet voice, and the eyes that glint with an occasional hint of irony speak of a low-profile – perhaps highly successful – accountant. Then again, Reynolds might be one of those bods from personnel, someone who’s played a clever tune in many a committee room – a classic corporate insider.

That would be a big mistake. Apart from his fear and loathing of accountancy (see related articles), if you’re looking for the leader of the charge against life in the corporate job factory, Andrew Reynolds is the man. He describes himself as shy and certainly isn’t a natural extrovert, yet he has given a number of bravura performances in front of thousands as he explains his Cash On Demand home business system. Anyone present at the time, or watching the DVD of Andrew live on stage at one of his Entrepreneur Bootcamp events or business conferences, can see that this is a man compelled to overcome any innate shyness because he knows he has to deliver a message. That message is simple: You can do it. And you can do it on your own – with Reynolds there in the background looking over your shoulder as a kind of virtual ‘mentor’..

Andrew Reynolds’ eureka moment came in 1997 after years of professional unhappiness working for other people. "I’d bought some tapes of a guy in the States in 1993 which showed you how to make several thousand dollars a month working from home," he explains. "I’d watched them, and then I did what most people do: I’d put them on the shelf and not done anything about it.

Then, four years later, because I was so depressed and fed up with life and, coincidentally, I’d just been shown by my secretary how to use the computer and how to get on this wonderful thing called the internet, a new world opened up. A few weeks before, the guy I’d bought the tapes from had launched an internet site. I emailed him and asked if the tapes I’d bought were still relevant. He mailed back and said he’d got a seminar coming up, and if I wanted to, I could attend. It was the following week, and it was in Las Vegas, but I wangled some holiday and went.

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