Reynolds blagged time off from a comfortable job in the corporate sausage machine and headed off to the States for a week. "I sat in the front row and watched this guy telling me how to make $30,000 a week from home, and something clicked," he says. "This was what I was going to do. I just knew it.

I got some products from the guy, because I knew that there were lots of people like me, huge numbers of people who wanted to get out of corporate life. I knew it because I’m just an ordinary bloke, like everybody else." Maybe. But Reynolds is an ordinary bloke who’s developed an unusual way of bringing in the cash.

Witness the week when he went out and raised more than half a million pounds – with the whole process captured on camera: "The beauty of a Cash On Demand-type business is that I’m not sitting at a counter next to a till just waiting for someone to come along and give me money. With a Cash On Demand business, when you want some money, you go and ask your customers for it. Three years ago I allowed a camera crew to follow me round for a week while I was making money. Live on camera, we pulled in £506,297. Oh yes, and 98 pence."

So how does Mr Ordinary Bloke pull in the money? Reynolds is amazingly upfront about it. "The essential thing about the Cash On Demand business model, is to find a hungry market. Once you do, though, there’s a problem. Not everyone has the skill or the product that will satisfy that demand. One of the things we show them in the Cash On Demand course is to how to create joint ventures with people who have the skills or the products. Most people who develop products haven’t a clue what they’re worth, and they’ll sell you the rights very cheaply. That’s how I started off making my money. I once paid £500 to license a product and sold literally hundreds of thousands of pounds worth of it."

Andrew Reynolds is now the master of his own carefully refined technique of making money. But he started out tentatively back in 1997. "I bought licences to the tapes of this American guy telling people how to bring in money while working from home," he says, "and started a little business selling them in the UK. I came back and resigned from my corporate job. My boss couldn’t believe it. In fairness, it was about the dumbest thing you could do. I’d never recommend it to anybody, now I know what I know. The way to do it is to start the business off on a part-time basis. You don’t have to burn your bridges to get started.

"The corporate package included a Mercedes, a healthcare package and a six-figure salary. Yet Reynolds had enough fire in his belly to walk away from it all and act on his gut instincts. "I started by putting a tiny classified ad in the newspaper directing people to a little website I’d built. As the money came in, I took out more ads and started to build the business that way. It took 18 months for the business to take off. Now I know what to do, subscribers to the Cash On Demand course get the benefit of that experience and can leap over the hurdles of those first difficulties."

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