Now that you’ve signed on to that lucrative MLM business, and have invested your hard earned cash into the program, you’re probably wondering why it’s so hard to recruit other people into your downline. Afterall, this IS a great business opportunity, isn’t it? A person can make thousands of dollars every week, once they get on board. (Or at least that’s what YOU were told, right?) So, why aren’t they beating down your cyber doors, and filling your coffers with cash?
Let me fill you in on a little dirty secret. Almost every week, a brand new MLM company is launched on the internet. Every one of these new companies have a "revolutionary new product," and an "amazing and lucrative compensation plan." Every one of these new companies boasts a great training and support network. They all promise HUGE returns with very little work. As soon as someone opts in to one of these website offers, their email is harvested by list building companies, and they are FLOODED with email advertisements from hundreds of MLM businesses all screaming for them to join up with their "Revolutionary and Amazing" opportunity.
Sound familiar? You’ve probably been on the receiving end of more than a few of these emails. What did YOU do? If you’re like 99% of all your possible prospects, you simply tuned them out, deleted the emails, without reading them or looked to find the opt out option, and clicked on that.
The bottom line is this: All those "tried and true" promotion methods that all these MLM companies teach you are absolutely WORTHLESS! STOP USING THEM! YOU’RE WASTING YOUR TIME AND YOUR MONEY!
These marketing programs might have been valid ten years ago, but in today’s internet environment, and with the sophistication (and cynical) level of people, today, it’s about as useful as the proverbial screen door on a submarine. The problem is you and your message are completely lost in a screaming crowd of ads all saying the same thing. And you wonder why no one is listening?
The solution to your marketing problem is very simple. Separate yourself from the mob. Target your marketing program to a specific audience, by offering to help them solve THEIR PROBLEM. Build the "better mousetrap," and people will beat down your doors with cash in hand. Stop talking about your "great business opportunity." We’ve all heard that, and we really don’t care (or believe you). Instead, tell people how they can have more free time to improve the quality of their life. Tell them how you will show them how to get that hot sports car or beautiful home. Show them how you can get them out of their strangling debt. Get the picture?
Trying to pitch just a business opportunity, and nothing more than that, is like trying to sell a fillet mignon to a vegetarian. It just isn’t going to work.
Become known as a SOLVER OF PROBLEMS, and you will enjoy a dramatic increase in your own MLM business.
See you at the top!
|