A lot of network marketers are new to online market, so majority of them are overwhelmed with so much information from various sources.

When come to the topics of Search Engine Optimization, a lot of them have a belief that it is too difficult to understand, so they ignore it totally.

If you want to be successful in your online network marketing business, then you most know Search Engine Optimization.

In this article, I would like to explore the reasons why you must use SEO for your business.

1. Let explore human behavior in term of internet surfing. Most people do not type in specific URL to go to website. Research show that 8 out of 10 internet users start their surfing going to the "search" website like Yahoo, Google and others. If your website is not in the first page of search result, you are missing out 80% of traffic.

2. You can get to the first page by two ways. One is you can pay for the advertisement and the other is through SEO which is free. When people search for something in a directory, most of us are programmed to believe that advertisements are skewed to the advertisers. In Google, this is not the case, but people still have the same mindset and will likely click on the non sponsored link. To get listed in the non sponsored link, the only way is through SEO

3. The moment your website is in the first page, it will be there all the time. There is no recurrent cost and effort to remain on the first page. It is one of the highest return on investment in term of generating traffic to your site. What you need to invest is your time spends to optimize your webpage and wait for the traffic to rush in.

4. With your web page listed in the first page of Google will increase your presence in your industry. This definitely gives you an edge over your competitors who are not there.

5. There are million of people surfing the net and looks for things, by having your webpage in the first page in Google definitely give you a wider exposure for your business. This is like having an advertisement on the front page of your national news paper.

6. Most network marketers realize that the traditional way of approaching warm market and meeting up strangers is getting very tough as there are so many competitors doing the same things. Having a web presence does not guarantee you any business but having the site in the first page of Google definitely helps you to increase leads generation and sales.

7. Most prospects who want to join a business opportunity, besides looking at the company, products and compensation plan, they look for leader to follow. When your website listed in Google first page that indirectly communicate to your prospective down lines that you are a leader in that specialty

8. 90% of network marketers are not promoting their business online yet. Therefore the competition is much lesser compared to other market like insurance. Also most network marketers are not aware the importance of SEO and their websites are not optimized for the search engines. On the other hand, most of SEO experts are not interested in network marketing as they prefer to spend time in front of computer. In another word, most of the network marketers are not SEO experts and most SEO experts are not in network marketing.

I am sure by now you can see the importance of utilizing SEO for your network marketing business online.