You’re excited. "This is a great product, but even better yet, can you believe what they pay? All I have to do is find three people who will run with this and I’ll be rich. Let’s do it!"

So begins the journey of the new Network Marketing recruit. Your Warm List

This is Plan A. "OK Bob (or Barbara), here is what I want you to do. Make a list of 100 people you know or have ever known. Check out your Christmas card list, your personal phone directories, put down all your siblings and cousins, and don’t forget your co-workers."

When you come on board a new MLM company, you are generally asked to compile a list of 100 people and then, with the help of your up-line, you call these people and attempt to get them into your business. So, you contact them and ask them to listen to a CD or watch a DVD or perhaps come to an "opportunity meeting."

This is very similar to the way insurance companies work. They also ask their new reps to compile a list of 100 names and make appointments in an attempt to sell life insurance. When a sale is made an effort is made to get another list from the new client and continue the process. Generally this lasts about one year and by then the new insurance rep runs out of names and they find that they are no longer making any sales. About this time the "draw" dries up and then the new agent is called into the office and receives a lecture about how "this may not be the right business for you." Of course new insurance reps are being added all the time so the 100 name lists continue to be worked until those names are exhausted also. It then becomes their time to hear the "this may not be the right business for you" lecture. This is how insurance companies work. It’s how all MLM companies work as well.

97% of all excited new insurance company and MLM company reps will exhaust their lists and be out of the business in a year or two.

The Three Foot Rule

But don’t worry, we have Plan B. This rule goes like this: if there is a person within three feet of you and they are breathing, then they are a prospect and should be approached in some way. One major problem here is the difficulty of motivating a stranger to take action. It rarely works. But you can always talk to the waitress or waiter at your favorite restaurant. Very often, however, there is often a good reason they are a waitress or bus boy or whatever—if you follow my drift. They are simply not the best prospects for business ownership.

Social Butterflies’

But all is not lost; there is Plan C. This is the Social Butterfly plan. Social butterflies are the people that never meet a stranger. They go to a restaurant and before they get out the door, three or four "friends" come by and say "hi." They are wonderful friendly people and the world could use a few million more like them. They recruit a lot of people. The only problem is—most of their recruits are not social butterflies and their businesses stall.

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