The Missing Ingredient

By

Ralph E. Bass, Jr.

What is this critical element? Is it the new "plan" you just bought or are thinking of buying? Is it your ability to write great capture pages and ads? How about your knowledge of Adwords? And don’t forget social networking, after all this is network marketing. Then there are the forums, the Ezines, programming skills and, well, just fill in the blank.

These and many more, no question about it, they are indeed important, no, critical. Without them, well, you probably won’t make it. But one thing tops them all in importance.

But first, the thing about it is this: the nature of the way we do business generally eliminates this contribution entirely. You see we are individualist. Not only that, we work out of our homes in tandem with—no one. And that identifies the most significant of all our problems. We are loaners; and the great majority of loaners fail.

So, what is that "one thing" that "missing ingredient?" The single most significant element in MLM success is a coach or mentor or partner or whatever you want to call it. It is the power expressed in this formula: 1+1=3. And sometimes it equals far more than 3.

The Teacher

Do you "know it all"? No, of course you don’t. Hence, we see the need of a teacher. Successful people have a world of information to share. Why would you want to reinvent the wheel when much of the hard work in this project has already been done? Not only does civilization move ahead on the shoulders of prior generations, we do the same. By tapping into the experience of one who has marched down this path before, you save yourself more time and money than you can believe. But more important than that, this may be the difference between success and failure, not just simply time and money.

The Encourager

But a coach does more than teach. A very important part of his role is to motivate and encourage you when you grow tired, discouraged and begin to be convinced that it’s just not going to happen. Everyone needs someone to come along side of them and encourage them to get up and get back on the bicycle. On our own, we very often become defeatist, even morose and certain that we have bitten off more than we can chew. "Someone else may be able to do this, but not me." And then there comes that encouraging hand, and we are back in the game.

The Accountability Partner

Encouragement is great but there is something else that is often more important than that: accountability. This is where you agree to do certain things every day and know that you must give an account of your work to another. Others are depending on you too. Accountability is a driving force empowering you to do things that on your on would never get done. You just wouldn’t have the energy, and that darn TV is all so inviting after a hard day!

The Problem

All this is so true! But there is a problem. Ever notice how expensive coaches are in this business? And another thing, ever notice how inaccessible they are—even when you pay them?

So, what is the answer? Well in fact not all MLM builders charge for their time. They are very much aware that if they can’t get you into big bucks, they aren’t going to get there either. So, look not only for great marketing plans, great pay plans and great products, but also look for the willing coach. These four provide you with the solid foundation to make it big in Network Marketing.