Sometimes in order to succeed we need to learn how not to fail. There are many things you should do to succeed in network marketing or home based business, but there are also some things you should not do. What I'm going to share with you goes against the common grain! You are going to learn how to generate free leads for your business, effectively, and what you should not.

These are the mistakes you should not make;

1. You should not waste your hard earned money on lead sales. 2. You should not waste your precious time cold calling leads. 3. You should not listen to everything your sponsor is telling you. 4. You should not waste your time and money on direct marketing campaigns. 5. You should not spend money on advertising, at least for the next 3 months! 5. You should not do network marketing the traditional way ONLY!

If you are doing these things STOP IT!

I hope the above are self explanatory and don't need any further clarification. Now look at what you should be doing. (Unfortunately, maybe that is what your sponsor told you to do as a-how to do network marketing or build a home based business.) What is set out below is the foundation on which you business should be built on. You must learn how to implement the following building blocks and learn them well! This where you turn you traditional home based business into a partially online home business! A hybrid.

This here is the foundation for your business;

1. You need a website or a blog or a squeeze page, call this a lead capture page, specifically for your business, to collect contact details of your prospect.

2. You need to be giving something away for free at your lead capture page. This something must be related to your business. It must be valuable and shedding some light and help your prospect make an informed and intelligent decision about your business.

3. You must have a real time reporting mechanism or system to inform you when a prospect submits their contact details to get the FREE something or require more information about your business. This free something can be an ebook, an ecourse, an online movie or presentation, etc.

4. You must have a reliable effective follow-up email system and be able to track who opened your emails. This will help you to know who is serious about your offer! Now here you can call this prospect- they are no longer cold.

5. Your must have a continual feedback system using fear of loss concept that informs your prospects if someone else has shown interest in your business. This will instill urgency on them to act fast!

6. Your business must have a strong support system.

7. Your business must be proving a good product or service.

8. Your business must offer other products of value to your prospects. Something they can use even if they don't join or buy your main product. This kind of sales will eventually make your business to be self-funding.

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