As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.

New Year's Resolutions for Your Website

Revamp your website. The Internet is evolving at a rapid pace, and websites need constant maintenance and occasional overhauls. As the search engines improve their algorithms, website copy and designs will need to be updated. Here are some starting points:

Remove Bad Outgoing Links

It is important that you are not linking to bad neighbors. Broken links give an unprofessional image and wastes a site visitor. Be sure that all outgoing site links are still valid, and even more importantly, go where you had initially intended. Many popular websites are sold by companies with questionable content. Remove any changed links so that you are not associated with content that is not relevant to your products, service or content.

Unique Titles

Confirm each webpage on your website contains a unique title tag. Not only do unique titles allow you to optimize different sections of your site for different keywords and phrases, but also helps search engines direct traffic to specific pages on your site when specialized keywords are used.

Optimize Graphics

Optimize website graphics to decrease the website's load time. A typical web surfer will only remain on a page for a few seconds. If you do not grab their attention, you will lose them. Shaving size off of a websites graphic elements will mean that their eyes are on your website during those critical seconds.

Update Copyright Notice

A copyright notice should reflect the year the last updates were made to the website. A current copyright notice tells visitors that the content is fresh, not stale and outdated.

Clean up HTML

HTML is a markup language and with constant maintenance it is easy to have a page with an unclosed tag. While some web browsers make allowances for poorly formed HTML, not all do. Therefore, it is important that you take a look at the HTML behind the web page and make sure that it is properly formed.

Update Meta Tags

Update and optimize meta tags to avoid excessive use of keywords. While a once popular search engine optimization technique, stuffed meta tags generally result in search engine penalties. Update meta tags to be accurate and concise without redundancy and recurring words.

Automate

If your site does not currently use templates or server-side includes, it is time to bite the bullet. Spending time now, by employing server side includes or templates will mean easier maintenance and updates later. When you change one item, it will update on all pages of your site.

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