The engines know this and are coming up with Local Search, Blog Search, RSS feeds, and on and on in their attempt to help the visitor to get the specific information they want. They will fail.

Searchers are demanding their information packaged in easy bite size packages. This is bad news for the engines as it is almost impossible to parse the ambiguity of natural language.

The good news is that Realtors already have their information pre-packaged. It is called the MLS.

However, Realtor data is being given away, often times without registration, making it a commodity instead of a privilege to access. I wonder if there will ever be: mls.Google.com?

8. There is a Dichotomy on the web that will grow larger over time.

I have noticed in my consulting and website marketing that today's Realtor can be divided as:

a. Online marketers that can be further divided into: i. "do it yourselfers" ii. and "outsourcers" that use the web to supplement their off line business, while hiring firms like Spider Juice Technologies to market them.

b. Hard line Traditionalists that are the grandfathers of the old offline age. They not only know how to produce sales in the offline world, but also have the advantage of local branding and a "book". Many traditionalists also have the budget to go online, but choose not to.

The Traditionalists need to be aware of the online agent. Over time superstars will emerge online. They will use Guerrilla tactics to find leads and win these leads over into loyal followers and eventual clients. This cannot happen with traditional client affinity methods.

A new way of constantly re-igniting client loyalty will be necessary to survive and prosper thru 2006 and beyond.

The Onliners will enjoy this trend that over time, the upcoming generation of web users will demand what the Onliners have. That is Onliners are already wired and finding ways to connect with the information that the public can easily access.

Where as, less buyers are finding property the old traditional ways. However, the old can become the new, as I predict great opportunities in off-line direct response methods.

Why? Because marketing is usually more effective when it is isn't cluttered against someone else's message. Everyone seems to have forgotten how to snail mail.

Add your on line marketing with email, website interaction, audio/video. Along with off line direct-response touches like postcards and the telephone. And You have a very, very powerful marketing mix.

All in all I predict that 2006 will be another great year for the agents that know who they are, and how they intend on reaching their production objectives.

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