Many people wonder exactly who wrinkle cream consumers are. In today’s age of personal appearance wrinkle creams are not just being used by the elderly. In fact, you may be surprised to hear exactly how many younger people are regularly using wrinkle creams. The author examines exactly who and what it is that makes up a Wrinkle Cream Consumer.

In the past only elderly women used anti aging creams. Sure, the technology was not what it is today and many scientific advancements had not yet been made, but women did use Cold Creams and night time moisturizers to stave off the effects of aging. But times have changed. Scientist have begun educating our youth of the dangers of over exposure to the sun and the importance of a proper nutrition. Now women are much more conscious of their appearance and certainly the changes regarding aging. While it is not surprising that women are using wrinkle cream, it is notable that most women are beginning treatment with wrinkle creams as early as their mid twenties. Is it just the increased education about the effects that life can have on your skin that has led to this change? Or have more and more wrinkle cream manufacturers begun marketing towards younger women?

The answer is probably a little bit of both. But neither completely explains the most alarming statistic about he make up of the wrinkle cream consumer demographic. Men are not responsible for over half of the wrinkle cream purchases in the country. That’s right, men. Ranging in ages from 28 years old through 68 years old, men have literally come out of the wood work, becoming a major focus of upcoming anti aging advertising campaigns. Certainly men have used lotions in the past and many even use sunscreen daily, but only recently has the research reflected such a large influx of male consumers to the wrinkle cream industry. That size of influx can not be contributed solely to an increase in education, as the education about protecting your skin from exposure is certainly not new. And marketing is only recently begun to shift the attention towards men, directing most of its marketing towards young, urban executives thus far. So what is it that has altered the entire composition of the wrinkle cream consumer?

I wish the answer were simple, but it is not. Certainly advancements in the successes of anti aging products has played a crucial role. It is probably the largest contributor to the change. Confident consumers are more likely to try a product that they otherwise might dismiss as a waste of time. Now that women are more aware of the damage that can be caused daily, and more confident that there is a topical solution to there concerns, it seems that women begin treatment around the same time that they realize the perils their youth may have caused. The average age that women are now beginning their use of wrinkle creams directly coincides with the average age that women begin to settle down and begin their families. As they become more conscious of their past behaviors, or the dangers such behaviors may have on new born children, they take the steps necessary to begin treating their skin to help avoid premature signs of aging.

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