With tourism consistently in decline, the Mediterranean island of Malta is hoping that 2007 will see new life breathed into her hotel and holidays industry.

The Malta hotels and holiday industry are major players in the island's economy, and with unemployment already high, a further drop in the number of visitors next year could have a negative impact not just in tourism but for Malta as a whole.

Throughout the year the monthly statistics for the number of tourists visiting Malta have made depressing reading for the hotels in Malta, and the next twelve months will be pivotal as to whether the island can stay in the mainstream of holiday destinations, or be relegated to niche travel status.

The island was rife with rumours earlier in the year that a UK tour operator was going to withdraw the island from their 2007 brochures, and a survey in the island's biggest market showed that Malta would be more expensive for British tourists than the Canary and Balearic Islands for equivalent holidays next year.

But more recent news has brought hope to the Malta holidays market that 2007 will see an arrest in the decline of visitor numbers seen this year, with MyTravel surprising the Malta holidays market by announcing an increase in the number of winter visitors it will be taking from the UK to Malta.

But the most positive news has come from low cost carrier RyanAir, who have started flights to Malta from London and Dublin.

Between announcing the Dublin and London routes and the maiden flight to Malta, Ryanair sold 30,000 tickets. And the new competition has spurred Air Malta, the island's national airline, to make offers of its own. A successful campaign saw two tickets a minute being sold recently.

'This is all good news,' say Malta hotels and holidays guide http://www.yourmalta.com, 'Earlier in the year it looked like there was only one way that the visitor figures for Malta were going for the future, and that was in a continuing downward spiral.'

At one stage earlier in the year there were real doubts cast upon whether the Malta Government would approve the new low cost flights at all. Air Malta is a major employer and some in the tourist sector felt that too much of a protectionist attitude was being taken at the expense of a possible upswing in new visitors.

'Unfortunately,' continue YourMalta, 'The Malta Tourist Authority and The Malta government seem to to make life as difficult as possible for the island's hotel owners and those involved in the holiday industry. A privately run company like Ryanair will achieve more and bring more money on to the island than the Tourist Authority can ever dream of. And Ryanair will probably make a profit out of it while the Tourist Authority is using taxpayers money. We're just waiting for the first set of figures where tourism has risen, and for the Malta Tourist Authority to claim part or all of the credit. In reality if tourist figures do rise it's despite the Tourist Authority, and not because of it'.

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