Content hubs, also called “article directories” or “article submission sites,” are web sites with hundreds to thousands of informational articles on them.

Authors can submit their articles to the content hubs. Others can then download these articles and post them on other sites. The benefit for the author is that once the article is posted on a content hub, it contains his company name and web site address. So it provides an inbound link to the author’s web site, meaning a link from another site to his. Plus, if the article is well written it will get downloaded by others and posted on their web sites, providing even more inbound links to the author’s web site.

Inbound Links and Why They’re Important

So what’s the big deal with inbound links? Well, let’s see what Google, the top search engine, says about how important they are to your web site’s ranking on the search engine:

“The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

“PageRank Explained

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’”

So in order for any web site to get a good page rank on Google, it has to have many sites that link to it. But not just any sites. The sites that link to yours must have a high Google page rank themselves, and if they do, Google assigns more importance and a higher page rank to your web site. So if you have many sites linking to yours, and those sites have a high page rank with Google, then you will have a high page rank also. And that helps to make your site appear higher up when someone searches on the search engine.

How to Get Inbound Links

So now we have established that getting inbound links to your web site is desirable. And we have mentioned that you can get inbound links to your site by submitting articles to content hubs.

Are there any other ways to get inbound links? Yes, there are. There are two other ways that are legitimate:

1. Find other web sites that have high page rank and have something to do with your web site or your industry, write to their webmaster and ask them to put up a link to your site on theirs. Usually it works best to put up a link to their site first before you ask them, which will make them more inclined to link to you. 2. Wait until other sites notice you and decide to put up a link to your web site.

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