Number one above will take many man-hours, finding the sites and writing to them and putting up a link to their site on yours. Number two means you can’t control it – not a very good option either.

So the best method, in my opinion, is submitting articles to content hubs. There are over 900 hubs on the Internet at this time, some with high Google page ranks. Once you submit an article, it can take anywhere from a few days to a few weeks for your article to appear on the search engines. After 4-6 weeks these articles will tend to drop off search engine results, so it is best to submit a new article at least once a month, better twice a month or once a week.

There is a free online tool that measure how many inbound links there are coming to any given site: http://www.marketleap.com/publinkpop/

Go to this page and enter your web site in it and also enter the web sites of some of your competitors, some of the sites that rank highly for the keywords that you want to rank highly for. This tool will give you a good yardstick for seeing how many links you have compared to your competitors. Chances are you’ll see that the competitors who are highly ranked for your desirable keywords have many more inbound links than you do.

The Solution – a Content Hub Submission Campaign

The solution is to get a campaign going of submitting articles to the content hubs. How fast you decide to go will be determined by your available resources, and the size of the gap between you and the competition.

What should you submit? If you publish a hard copy or email newsletter, then you probably have a bunch of articles that you’ve already written related to your business or industry. Here is a sampling of the article categories from a popular content hub:

Advertising Advice Affiliate Programs Autos Awards Blogs Book Reviews Business Careers CGI Computers Communication Copywriting CSS Dating DHTML Direct Mail Domain Names EBooks ECommerce Education Email Entertainment Environment Family Finance Fitness Food Free Gambling Gardening Government Health Hobbies Home Accessories Home Business Home Repair HTML Humor Insurance Internet Investment Javascript Law Link Popularity Malware Management Marketing Marriage Metaphysical MLM Motivational Multimedia Music Newsletters Non-Profit Off-Line Promotion Online Promotion Other Outdoors Pets Politics Press Releases Product Reviews Psychology Publishing Real Estate Religion RSS Sales Scams Science SE Optimization SE Positioning SE Tactics Self Help Sexuality Site Security Social Issues Spam Spirituality Sports Technology Traffic Analysis Travel Viral Marketing Web Hosting Web Design Webmasters Weight Loss Women's Issues Writing

Chances are you can find a topic or category that will relate to your web site or business.

The important thing is to get a content hub campaign going. It’s one of the best ways to have a real impact and drive up your search engine rankings.

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next