It’s also easier to track your business partner’s performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

LinkShare helps you manage and maintain all records of your visitors’ click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network. Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.

Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

So you are faced with “take it or leave it” situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.

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