They will feel their own uncomfortableness; with their situation, they want help. Put away your needs, it is not about you it is about them; once you start listening to your clients, they will start to listen to you. No one wants to be told what to do, do you?In my early sales carrier I worked for a family friend, this is where I learnt more about marketing then anywhere else for many years.

This is what I called my apprenticeship, anyway this friend sold products the product I became best friends with was 'Exit Rust' a rust converter product for painting over steel before topcoat. The company was trying to get into the lucrative paint distributor market, many had tried before me, and failed, this is the reason I was given the chance in the first place. Off I went to the companies and came back the first day with orders for 300 cases of 24 bottles.

You see every rep before me had walking in the door and gone straight for the hard sell of this fantastic new product you just have to carry. Most companies are hounded by so many sales reps it is just not funny.

I went to the customer service desk introduced my self not the company I was working for, asked if I could talk to someone in purchasing. Why was the first question, because I have a solution to allot of your customers problems? I was allowed to see the purchasing rep. Once I was in it was easy, you must get many customers buying metal primer yes? I asked. Yes he said, but why are you here you said you had solutions to my customer problems, what problems he said. Rust problems I said would it be good if people could just paint this solution on and they can paint right over the top it and the rust is gone.What I am getting at here is that old ways teach you to expect and welcome rejections, how many times have you been told every 'no' is one step closer to a 'yes' don't take rejections personally let it be water off a ducks back.

Sorry but rubbish take rejections to heart let them eat away at you, because they are rejecting you, your ways and your manner, you have just insulted your prospect.

When you understand that taking away the pressure of selling, you let the natural cause of their problems come through.

So are you telling me that everyone is going to say yes with your system?

Everyone one will respect you as a person and will not say no to you, they will feel you had their best interests at heart and a genuine feeling of wanting to help. 'With this approach you hardly ever burn a bridge'

Not everyone is ready for change, not everyone is ready for your business, and not everyone has the motivation or want for change. Let peoples own desire to change and their problems come through, change the way you think, approach people how you like to be treated.

Nearly everyone is open to the idea of earning more money. You are showing people your business all wrong, I bet nearly every one of you get your white board out, or lap top and get into your presentation.

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