You are up there selling those benefits and how we are going to change your life.How do you know this person wants to change their life, how can you know anything of what this person wants.

Since you walked in the door, you have not shut up.Get to know you prospect find out what is important to them, what are they looking for, once you have educated yourself, then you can do the presentation.

Now you have an idea what the prospect is looking for, you can tailor your presentation to be relevant to your client.Get off the computer, stop the automation scripts and un personalised auto-responders.Get on the phone,

I cannot stress the importance enough of contacting your prospects. They have responded to your advertising, they contacted you first; they need help and have a need that needs filling. What are you doing? Do you like all the automated customer service systems 'press 302 for frustration'

People are human not robots do you like being treated like one? If you do not know what your client is looking for how do you know what information to display to them? Personalisation works.

Again, we refer to quality versus quantity, you have been taught to call and close, again this does not work effectively anymore, and it never really did. If you let people talk, they will sell themselves and close themselves, people want a better life, and people want an easier life.

What is smarter to contact 20 people per day and have 15 sign up? Alternatively, do you prefer to send out 20,000 emails get 30 sign ups and burn 19,970 perspective clients and customers?

Once you learn to start offering tools instead of telling people what they need your business no matter what industry it is in will boom.

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