Once you have determined what you’re going to say, why, and how you’re going to say it, it’s also important to lay it out properly so that your visitors won’t struggle visually to read it. This means that you need to use the right fonts, font sizes, colors, and spacing.

The following are the most successful specs for the text of your web content writing:

10 to 12 point font is the optimum size for readability.

The best fonts to use are Verdana, Arial, Palatino Linotype, and Helvetica, as they are very clear, and well spaced.

Though black text on a white background is the easiest to read, a white background can be hard on the eyes. Therefore, using an off-white color such as a cream, light beige, or a very light grey will make a much more pleasant change.

With these pointers, your web content writing will be a much more effective and pleasurable experience.

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