Website promotion is one of the most important aspects to be considered in the marketing strategy of the company these days. This article will widen the horizons of your knowledge on how to get top rankings in the search engines. This article will show you the pathway to get higher rankings in just two simple steps.

Make sure you make proper usage of your title tag: It is to be kept in view that majority of the search engines give due importance to the content which you have used in the title tag. But it is important to note that none of the search engines claim that they give due importance to title tag. However only AltaVista search engine claims that there is due importance given to the contents of title tag. This is an important concept and you need to design it carefully. But I have seen some pages which titled totally unrelated to the page and it is also important to note that I have come across pages which are yet to be titled and they are provided the title as Welcome and Thank you for visiting. This just makes sure that they lose their eligibility to be listed in the search engine ranking. The title tag should clearly represent the content present in the page for instance if the page specifies about the products you are offering, then it is important to note that you do not title the page as our products, but in the title include the company’s name and say the product offerings. It is also important to consider the fact that you make the usage of keywords in the title tag so that as the viewers type in the keywords and the presence of the keywords in the title would make it appear in the results. So it is important to remember about the usage of keywords in the title, thus increasing the chances of showing your page in the results. Thus it is highly important to understand the usage of the title tag.

Use more of keywords: In the last years the Meta tags have been known as the way to get higher rankings in the search engines. Few years ago you could easily boost up your rankings by the usage of the repetitive keywords in the Meta tag, but now the scenario has completely changed. However these days people are using the wrong aspect of meta tags they are adding keywords that are in no way related to their site, they use the keywords of the most frequently searches topics. But these days this does not work any more as Meta tags carry less weightage. What is given more importance is the content of the page; search engines have well designed algorithms. So incase you are requiring a higher ranking then what you require is a well written content. So ensure that the Meta tag has keywords which are perfectly relevant to the content of your page and ensure that the web site is designed well. Thus it is important that you keep a close check on the two steps that is the title tag and keywords related Meta tag; this is an important step for building search engine friendly website.