Increase Traffic and Revenue on Your Web Site with The Right Keywords

Computers & TechnologyInternet

  • Author Evan James
  • Published February 27, 2009
  • Word count 676

LSI or Latent Semantic Indexing Keywords have a ballistic effect on your traffic and can potentially boost your traffic from within a few hours to a few weeks; depending upon the product.

LSI is an important algorithm for SEs and it can be the key to High Search Engine rankings, and a huge HUGE amount of traffic.

First of all let's learn what LSI Keywords are.

LSI Keywords help the search engines detect the theme of your webpage; so if your webpage is talking about the word Apple, then the search engine needs to know if you are talking about Apple - the company or apple - the fruit. Here is where LSI kicks in, and Search Engines detects other keywords that you've published along with the word apple. So if your webpage uses keyword like iPod, iPhone, Phone Accessories, or Mac OS, then Google will know that your page is themed around the Apple Company. And if your page has keywords such as Fruits, Apple Pie, Recipes or Juice, then Google will know that your page is themed around apple - the fruit.

The same algorithm is use to compare the web documents, and has a paramount contribution in determining the ranks of the web pages. The more LSI Terms you use in your web pages the more "Relevancy" you receive for a given search term and the higher you rank on the search engines for your primary keyword as a result. There is no reason you shouldn't be taking LSI seriously.

LSI Keywords are significant to stay a step ahead of your competition and can make SEs put you in the Front Page and thus get you buckets of unique visitors.

LSI = RELEVANCY = RANKINGS

To sum up LSI Keywords are important because:

  1. Search Engines love LSI Keywords; they verify that you're real; they help you rank higher on your primary keyword, and also help you out-rank your competitors easily.

  2. They broaden your web site topic, and get you even more traffic with that broadened topic coverage.

  3. Let me put it another way, you get listed where your target audience is searching for you, and as you are getting traffic from diverse sources, the traffic to your website will mature to be stable, and grows with the niche.

  4. LSI keywords also helps you in terms of natural article writing, which is far more SE friendly than keyword oriented writing.

So remember, major search engines like Google, Yahoo and MSN try to ascertain keyword connections while ranking pages for a give keyword. The articles with the themed phrases rank higher even if those pages are not tightly optimized for your target keyword.

Posts that are optimized around one phrase tend to rank lower that one would expect (sometimes even being filtered out for over optimization). However, pages that are optimized for a variety of related keywords tend to have more stable rankings for the primary keyword and rank for a variety or related keywords as well.

How to use LSI Related Keywords:

  1. Use themed terms when writing your page (boosts rankings)

Example: while authoring try using variations of keywords. For example, while writing an article on "SEO", use variations of the keywords, like Search Engine Optimization, Search Engine Marketing, SERPS, Search Engine Ranking and so on. Try to sprinkle all the related terms around the content.

  1. Publish information around a variety of topics related to your main keyword (increases traffic)

Example: If you are building content around "Hair Care" try publishing content around Hail Loss, Hair Styles, Baldness, Straight Hair, Curly Hair and so on. These are other keywords with which your audience might be looking for you. Keep searching, and your will find more.

  1. Use a variety of anchor text for linking campaigns (stabilizes ranking)

While building links, don't link a page with just one keyword. This indicates that you are boosting links backs artificially. Try to get links with a variety of anchor texts for your webpages.

That's all for now. Just don't forget that LSI is the way. Stand by more related publications.

Evan James provides many free and extremely helpful information in his Internet Marketing content-rich website. To search through other helpful articles like Opt Email Lists Strategies That Work, visit us at; http://www.TheWebInfoReporter.com

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