For a new website the foremost goal is to get an authority website status. Authority website is a site that is recognized by search engines for its services and well known keywords. The factors that contribute on a large scale to acquire this status are number of links pointing to a site and content of WebPages.

The sites which are always found in top ten search result of major search engines, for their most popular keywords, contain large number of incoming links and fresh content. Actually, these two factors are equally important and are closely tangled with one another. To attract quality incoming links, quality content is needed. Informative content works as a magnet to draw links.

Never worry about Google page rank leakage to the outbound links. This is a far less important concern as the goal is to become an authority site, not to have the highest Page Rank. For your convenience, you can add no-follow attribute to all your outbound links. It will restrict Google to pass your PR value to those links.

Don’t afraid to exchange links with competitors. The search engines will recognize the importance of your site, if it has incoming links from other top ten search result sites. Those linking sites may be your competitors. While you might not want to advertise your competitors business on your home page, a good resource or directory page will be sufficient for the exchange.

Be certain to have a good incoming link structure with strong anchor text, as your site require top rank for those keywords. For most popular high competitive keywords a site will need to add literally large number of quality links to gain authority site value. For less competitive keyword searches, obviously not as many links will be required.

Good way to start link building is to examine your site, look over every page and search for the most important keyword relevant to subject matter. Check the importance of that keyword through keyword research tool and select the one which has high volume search.Always remember to get link with Anchor text (keyword).

It’s really true that authority site status means high traffic and more business. However, gaining cherished authority site status is not easy. Try the guidelines mentioned above, it will make your path easier for sure.