4) We aren’t sure how to end the conversation
How you handle the end of your conversation will determine you well you protect your attitude. We ended the middle of our conversation with a question (see a pattern here?). There can only be three answers to your question – “Yes”, “I need more information”, or “No”
• If the answer is Yes, again you’re off and running.
• If the answer is a request for more information, have a simple process ready to provide prospects with additional information and/or credibility-building materials, get a commitment for a follow-up call, and set it up as an appointment in both your calendar and theirs. Don’t leave the follow-up as a vague process. Inotherwords get a phone appointment and avoid endless voicemails and phone tag.
• If the answer is No, my preference is to thank them for their time and candor, ask them if they’d like me to give them a call back in 6-12 months, and then hang up!
Let me close with a couple of perspectives that have served me and others well over the years.
One perspective is that if you find that any one prospect means a great deal to you, it’s a sure sign that you aren’t finding enough prospects. Put in more effort. Then everything else takes care of itself.
The other perspective that I have found helpful pertains to rejection, and is illustrated in this story:
Imagine you have a recipe for fantastic chocolate chip cookies and bake them to perfection. They’re absolutely delicious! You take a tray of these cookies around to people, asking them whether they would like one. The first person takes one and loves it. The next person you offer the cookies to declines - they are full, don’t like chocolate, or don’t want sweets. Here is the key question: “Does the fact that the second person didn’t want your cookies affect the quality of the cookies or the skill of the baker?” Clearly the answer is no. Their decision doesn’t have anything to do with the cookies or the baker. Their decision was about what’s going on in your their life, not yours.
When you create an effective phone process – knowing how to get into and out of conversations – and understand that a “No” truly is not about you at all, calling becomes more comfortable and it becomes easier to make many more calls. The result? Financial Success!
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