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Going Back To Basics
Home Business Marketing & Advertising
By: Robert Johnston Email Article
Word Count: 461 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Analogous to the clothes you put on each day upon leaving the house, your business sports apparel which sends a message to all who see it. Businesses are a lot like individuals. Each must possess its own style which comports with the persona they desire to convey. For example, a fashion designer in Los Angeles would most likely dress differently than an attorney in Boston.

Similarly, a nightclub promotion business would not have a logo and marketing materials matching those of a funeral home. When it comes to a business, the clothing which it wears is referred to as its brand. The message and style a business conveys are done through branding. A company's brand is as important to it as the clothes on your body are to you.

Branding Is Critical A company's brand is illustrated through several mediums. These start with the most basic component which is the corporate logo and slogan. All facets of the logo are important. These include the colors selected, the design, and of course the actual words on the slogan. Your logo is often the first thing potential clients will see. Arising from this initial work will spring forth your marketing brochures, an advertising flyer, and the rest of your marketing arsenal.

How effectively you convey the merits of your product and your corporate mission often dictates the success or failure of your venture. The colors you use, the design of your products, and the words which you employ to describe your firm are all paramount. You are playing to human psychology and the power of a first impression.

Inspiring Trust Brand franchise is a term used to describe the level of trust which is associated with your brand and hence your company. Consumers will obviously not do business with a firm they do not trust. The trust you create through your branding and marketing efforts can often prove to be your firm's greatest asset.

Trust is inspired by playing upon many frames resident within the human psyche. Perceptions of your product's quality, image and status are crucial levers determining how your customers will react. The first requisite step is to ascertain exactly which type levers will prove effective with your target audience. Each phase of your branding from business cards to flyer printing is an important part of the equation.

Getting The Word Out There are myriad avenues both in the interactive and off line worlds to get your message out. Once created, a brand is worthless unless it reaches your target audience. From a banner ad to an advertising flyer, the possibilities are endless. The methodologies employed, as with your message itself, must be tailored to fit your company's image and mission.

Visit these pages for more information Advertising flyers and flyer printing

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Article Comments
Good information.

In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.

When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
April 14, 2009 09:06:37
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