Big4.com has doubled both its key metrics – monthly unique visitors and page views per unique visitor. While the publication’s market share is still small, it is growing quite rapidly. Big4.com facilitated this growth with t a web marketing strategy that focused on new content.

Big4.com started as a monthly publication. Generating approximately five articles per month, though, did not give readers a reason to return to the site throughout the month. To remedy this problem, Big4.com moved to a weekly publication model – publishing five articles every week. Further, Big4.com has continued to grow this number, reaching approximately ten articles per week with plans for more.

The increased volume of content has made Big4.com a premier destination on the web for Big Four alumni. The website now attracts 20,000 monthly unique visitors – double its previous number. Big4.com has also doubled its other key metric, page views per monthly unique visitor. Big4.com was able to affect this transition over six months.

Big4.com was able to leverage its readers for the increase of content volume. Many readers, committed to the Big Four alumni community, were eager to submit their own content. As a result, internal writers became editors, and Big4.com was able to increase its pace and volume of publication with little increase in cost.

The proliferation of content yielded an additional benefit – syndication. Other online publications around the world took an interest in Big4.com’s content, and they carried the articles themselves – while preserving Big4.com’s bylines. This implicitly increased Big4.com’s readership while functioning as advertising for Big4.com on other sites. The consistent republishing of Big4.com’s content with attribution resulted in the acquisition of many new readers as well as a long-term, no-cost strategy for website promotion.

Conclusion

Think about your own business on the web. You may have many of the same problems that Big4.com did. Larger competitors get in your way without even noticing you. While you get a fairly steady flow of visitors to your website, you would be happy with more – in fact, you need more traffic. But, your budget just cannot handle expensive or sophisticated web marketing efforts.

Big4.com’s experience demonstrates that strengthening your presence on the web does not have to be expensive. Simply putting more content on the website yielded substantial results for Big4.com, and these results have gained momentum. With little expenditure, Big4.3com has earned a great return.

You can take advantage of Big4.com’s experience. Online growth does not have to be expensive, time-consuming, or sophisticated. You can leverage your business expertise to grow. Increasing your content consistently and regularly helps you promote your business, educate your customers, and attract new business.

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