"As your online newsletter looks great as it is, it would be a real shame to stop publishing it. So I wouldn't do that. But, during the week send two or three short email messages to your list with the objective to get people to read the online newsletter."

Here's a few suggestions:

* Send an email containing 5 tips on a certain topic that you know from experience has your readers interest. Include a link to a page on your site where there's 5 or 10 more tips on that topic.

* Put just two or three paragraphs of an article in the email, have the full article on your website.

* Announce by email that you've got for example a blog & RSS special just uploaded to your site, and make them click to it.

* Have directories on your site. For example, I have a page with a list of article directories. Every now and then I'll refer to the page in my newsletter, give people the link and recommend they bookmark it so they can re-visit whenever they need the information...

These are just a few examples of things you can do to get your email readers to visit your website as well.

I found that an online newsletter offers several opportunities that an email newsletter simply doesn't. You just need to be creative and get people to visit it. Combining the both might just be the answer for you too.

Hope I gave you some ideas.

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