Network marketing is a brutal, unforgiving business if you do not do your due diligence. In essence, choosing the correct network marketing company is like choosing the correct boyfriend or girlfriend – inevitably, bad choices will affect your finances and profession in ways that you will not anticipate when you ‘fall in love’ for the first time (yes, it applies to companies you fall in love with furthermore!)

How does one set apart between a genuine network marketing company compared to a ‘wolf in sheep’s clothing’ Most of the time, there are many grey areas and certain companies stand on that thin line where it sounds legal but is absolutely unscrupulous!

Here are a few ways to set apart between a good opportunity and one that you must avoid like a plague:

Always do a indepth history check on the opportunity. Do they have a solid authority organization Do the people in the company hop from one business to another You must be very cautious with this as if they pull up and move to another company or project, you will lose thousands of downlines overnight!

Are the products genuine A litmus test of a solid product is one that sells very, very well even at its retail price. Most companies will try and force an unrealistic mark up on their products in order to pay out down to many levels in the organization but in actual fact, the product is only absorbed by the people who are doing the business and are meaningless competitively speaking when sold outside the network.

Would you get more of the product when the company shuts down or would you try and auction them off on eBay at a very, very low price Never fall for the trap assuming that the product is very good just as you are doing the business.

Do they require you to purchase a lot of inventory Do they require your downlines to get lots of inventory before anyone can earn money Beware of those hit-and-run companies as they will disappear when the market hits saturation.

Is your upline a network marketing junkie who treats the company as a fad instead a long term business It is better to team up with a group that is here to stay compared to one that moves from fad to fad. You will not know when your current upline might leave and will even ‘pinch’ your downlines to his or her new opportunity so beware who you ally yourself with.

These are all substantial areas to consider as you will be spending a lot of time and money with the company. So make sure you do your due diligence!