What is Digital Printing?

BusinessMarketing & Advertising

  • Author Frank Salsa
  • Published May 13, 2009
  • Word count 510

Technology has continued to evolve, and now digital printing is becoming more popular, affordable, and easier to use. Whether you are printing business cards or family photos, there are numerous options that you can use to create a spectacular finished product.

Using Software for Perfect Prints

Thanks to the use of corresponding software, digital printing allows you to create a perfect finished product. Imaging software allows you to crop photos, adjust color and lighting, and even get rid of imperfections in the image. Other programs can allow you to place fonts and adjust size and coloring to create a professional finished product. This saves much of the time and effort that was needed to adjust pictures or set up items to print.

The Great Ink Debate

There are some critics, especially in the photograph realm, who question digital printing. Some wonder if digital printing can produce the same quality results as traditional methods. However, thanks to the advancements made in the technology, digital photos can remain just as sharp and brilliant as photos developed in the traditional manner. And since no printed image can withstand the test of time, many digital images have the same longevity as traditionally printed images.

Differences in the Finished Product

There are some differences in the finished product when it comes to digital printing versus traditional methods. For instance, digital printing often does not offer the embossed writing that some business card designers create with traditional printing. However, digital printing allows for brilliant color images to be used that can better express someone’s business or personality.

One advantage that digital printing does offer is that it can transfer your digital image onto nearly any surface. Thus, you can place your logo or other designs onto your business cards, your note paper, and other office supplies. However, you can also choose to have the image placed on coffee mugs, T-shirts, baseball caps, even rubber stamps. This can give you a big advantage when you are trying to coordinate the items used in your business and advertising. It can also assist with personal projects as well, such as coming up with a theme for your family reunion.

Creating a Digital Design

Since all of digital printing is completed through your computer, you have to be aware of how designs will transfer into print. Higher resolution photos transfer better than lower ones. Certain colors will not show up well on dark-colored paper or fabrics. In addition, there are sometimes inconsistencies between the way an image looks on your computer screen and the way it looks in print. For instance, all blacks should be 100% black and all whites should be 100% white for best printing results. Use caution with blues, as they may appear purplish once they have printed and dried. Fonts should be chosen with size and readability in mind, since some fonts that look good large can be difficult to read when smaller, such as when used for a business card. With a little effort and practice, however, you can create spectacular finished products using digital printing.

Learn about how your company can take advantage of online printing to save both time and money. Capitalize upon the variety of printing services that PsPrint offers to maximize your company’s branding efforts and marketing presence.

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