When Clear Channel controls the radio and the monopoly newspaper does not love you as you win new audiences?

The good news: There are many, many ways. Here are ten of my favorites.

1. The approach at the local college or alternative radio station or community access cable TV station programming idea how to live songwriter showcase. Other musicians will want to participate in your show, and you'll build an audience for his music - and for them.

2. Recording a CD or concert reviews for the local alternative (or primary) document.

3. Give copies of CD out of the public radio and television stations for their fund drive premiums.

4. Organize, promote and perform at charity events for your favorite causes.

5. Lead songwriting and performing workshops in schools (as a rule, these payments concerts, tickets and all parents to hear your name). Invite some children to perform with you, they always bring a bunch of relatives, and who will pay for the ticket, and perhaps buy a CD.

6. Declare your concerts in each community calendar. Newspapers, magazines, radio, public Web sites, cable TV stations - they all run the event lists. View of one paragraph, which includes the tag line that you do, for example, "Sandy, executing, River City's' homegrown Bono, 'will perform labor songs and love ballads in the trombone stores, 444 4 Street in the city center river, Wednesday, January 15, 7 pm "When you receive a free or a charitable connection, say so. Include contact phone number and e-mail.

7. Find Internet discussion groups related to your case. Whether in the field of immigration, voting reform the world, safe energy, the right to choose ... will not be discussion groups on the Internet. Post the answers and include a "signature" - short for the business card. Using different sigs for different purposes. Here's one of mine (in real e-mail, it will be single-spaced):

8. Create a simple low-cost website. Include a few sound clips, pictures of you performing, a place for people to register your fan news, and links to your favorite musicians, and, of course, the route and schedule of concert availability.

9. Get exposure on other people's sites. Write CD reviews, to support their music tickets with an ad, submit articles about local music ... and be sure to include your contact information and a statement that encourages people to visit your site.

10. Use the letters columns. Call talk shows. Post a message on a web forum ... in a word, use any tool of feedback you have for the distribution of words.