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Make Your Website Rank Higher in Major Search Engines! Benefits of CSS in SEO
Home :: Computers & Technology :: Search Engine Optimization
By: Mikhail Tuknov Email Article
Word Count: 995 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Cascading Style Sheets (CSS) is a style sheet language that permits web designers to attach style like spacing, color, font, etc. to HTML documents. Cascading style sheets work similarly to a template; permitting web developers to label style for an HTML element and after that apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which control the appearance of content in a web page. With CSS styles you have great flexibility and control of the exact page appearance; from precise positioning of layout to specific fonts and styles.

There are many benefits of using CSS. One of the major benefits of using CSS is the easy maintenance of the website. Maintenance of a website made with CSS is much easier compared to the ones which are table based. CSS splits the presentation style of documents from the content of documents and makes the maintenance of the site easier. Aside from being able to make site extensive changes with no trouble through one CSS file, the clean code it generates makes it easier to update. Webmasters can characterize the appearance of a site in one place, and change the whole site by changing just one file. With CSS, when you decide to craft a change, you simply alter the style, and that element is updated automatically anywhere it appears in the site. So, if you have to alter the color of all pages in your site, you only have to edit one style sheet. This saves you enormous amount of time, particularly if you have to edit each page independently. CSS generally requires less code compared to table based. This makes your code lighter and cleaner. Clean code makes a huge difference in maintaining your site.

Cascading Style Sheets Benefits and Search Engine Optimization (SEO)

Another major benefit of CSS is that it makes your website SEO friendly. The reason behind this is simple. The search engines spiders are actually very lethargic. They do not go through the bundles of HTML codes to get to the indexed codes. Font tags and tables make the HTML code very cumbersome; thus, reduce the accuracy of the results. If you use external CSS files to design and determine the design attributes; the HTML code will be clean and it will result to better search engine rankings. With some knowledge of CSS you will be able to change the code layout without destroying the actual visual layout. For instance, you could easily make the main content of your site to show up above the header or navigation menu in the code of your website; thus will help to show search engine crawlers the importance of your content. I personally saw a huge boost in rankings in fully CSS web sites. When I look at someone's website that was built using old school HTML code with tags such as: TABLES, TD, TR, FONT and so on, I feel awkward and immediately convert that site to a fully table-less CSS layout. There are many tools on the Internet that shows the actual code over text ratio weight of your site. Do you know why? Because modern search engines such as: Google, Yahoo and MSN love light-weighted websites. They want to see your content; the text, not the code. With CSS everything is possible. You practically externalize excessive code into external file, thus leaving the actual page clean and simple.

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Mikhail Tuknov, search engine optimization specialist and a founder of Infatex.com, search engine marketing company. With an extensive backgound in Internet marketing and web site development, Mikhail offers web site promotion services: SEO, Link Popularity, PPC, SEO copywriting and ROI Tracking.

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