For very competitive markets you can look at up to six months plus to see your keywords bringing in the desired search engine traffic you are looking for. In these instances if you need to bring in traffic quickly, we suggest setting up a pay-per-click campaign. There are also other sources that can help bring in traffic to your site sooner than this, which we are able to provide as part of our services.

For new and/or unique website offerings, Google will give high rankings faster for a couple of reasons:

1. It is the opportunity to provide something new to the WWW.

2. There is less competition so there are not as many search results to compete against; therefore if your website is properly optimized achieving high rankings will be much easier and faster.

MSN Search : MSN is generally much faster in not only picking up a new website and listing it, but also if your website is properly optimized it is possible to achieve high rankings in the MSN search results in less than a month, even in markets that are relatively competitive. This is by no means guaranteed, but I have seen this happen on many occasions.

So while generally MSN search will not always bring you the same volume of traffic that Google search will; it does have the advantage over Google that in the short term it will drive more visitors to your website. Yahoo Search : While Yahoo Search can bring a steady flow of traffic into your website; the challenge lies in being listed in the first place with them. I have seen websites picked up by the yahoo spider and listed within a month, but these are rare occasions. Normally it can take at least three months if not more for Yahoo to visit your website in the first place, no matter what techniques are used. Once Yahoo search picks a website up however, it does not take very long for a website to achieve good rankings and to start driving traffic to a website.

There are many different search engines out there, but many of them feed their results directly from one of the Big3. By focusing most of your search engine marketing efforts around these three, you are highly likely to see website traffic coming in from other search engines.

For anyone that is new to search engine marketing, the process of achieving high listings for your business may seem daunting. However with the right approach and focus it won't be long before you see string results coming not just from the Big3 search engines, but many other sources on the web.

- As the Search Engine market is constantly evolving, so too are the way search engines list websites in their results.

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