Introducing pain-free do-it-yourself website editing!

Keep your website up to date without the costs and delays of depending on others

Many businesses are handicapped by artfully (and expensively) designed websites that resist easy updating. Although these sites may initially look "cool" and "professional," their complexity makes them resistant to change.

In these situations, "art" and "design" are the enemies of your profits and success. If the simplest change requires time and money, you're website is unlikely to be working for you the way it should be.

Success in business requires the ability to update your own website. You need to be able to quickly make changes by yourself, adding, deleting, and editing text, adding graphics and adding links, without incurring extra costs or waiting for someone to "get to" your changes.

Reasons for continuous change

At the absolute minimum, you must be able to change the home page of your website. Repeat visitors should never encounter the same home page two visits in a row.

The home page of your website is like the front page of a daily newspaper. How many would read the New York Times if the front page of every issue was always the same? Circulation would drop like a stone if every issue looked the same, even though the inside pages were totally different.

The same is true of your website! If your home page isn't continually updated with fresh content, few visitors will return.

Categories of change

Here are some of the changes you should be able to make by yourself, for free:

o New content. Every time you update your platform, your home page should feature a brief description of it, and plus links to it. Daily or weekly tips are also popular. o Event marketing offers you opportunities to build close, personal relationships with clients and prospects. Examples include promotions, demonstrations, teleseminars, and workshops, o Engagement tools also encourage repeat visits. Ideas include assessments, quizzes, surveys, "Ask the Expert," and tip sheets. o Industry news, includes upcoming events, i.e., trade shows, comments on challenges, and trends, plus links to recent news. All can enhance your obvious expert status.

Testing, testing

Marketing success requires the ability to constantly test, measure, and refine web content. You must be able to test, track, change, and retest every variable: offers, prices, headlines, descriptions, and bonus incentives.

Testing is the essence of direct marketing, where content is directly correlated with sales. Only testing can provide the information you need to improve your site.

If direct marketing professionals can't predict which offers, words, or prices, will be most effective, how can you expect yourself-or your web designer-to get it right the first time?

Easy site editing is here

Edit.com offers an easy and cost effective way to update your website by yourself, even if you have not had-and don't want-training in html coding or using the latest website editing programs.

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