The amazing growth of the Internet has created new found opportunities for millions of businesses who previously would have never been able to compete in the global marketplace. Yet while the low entry and marketing costs have truly leveled the playing field for many entrepreneurs it has also created a staggering amount of competition.

In fact, the average person, at least, those who live in metropolitan areas, is exposed to more than 3,500 marketing messages a day. That's 24,500 messages a week and 1.2 million each year.

And to make online sales even more difficult, marketing studies have shown that it takes nine or more impressions for your business to be remembered by a potential customer. This means follow-up is essential. But in today’s world this type of relentless follow up for the average business owner is not often practical. Fortunately there is a solution that many online businesses are using every day – online marketing automation.

Imagine being able to capture new leads on your website, build customer confidence through automated sequential responses, deliver products digitally while you sleep and track all of your prospects and clients without lifting a finger. For thousands of online businesses this happens every day.

In today’s competitive environment, automation is not a luxury; it’s a requirement for keeping the competitive edge you need. In fact, the benefits of automation are so numerous you can’t afford to ignore them.

Five Keys to Online Success:

1. Capture Email Addresses. Your list is your goldmine. It is critical to all your marketing and is literally your most valuable asset. To build your mailing list it is essential that you make a compelling offer. “Sign up for my mailing list” is no longer enough. Try something like this: “Free Special Report: The 5 Keys to Dramatically Boosting Your Website Traffic in 30 Days”

Through online automation you can offer digitally downloaded special reports, e-newsletters, mini-educational courses, or free trials to entice visitors to share their name and email. When their data is entered, it is automatically placed in your database and can be programmed to trigger autoresponders which are one or multiple automated messages. Share your privacy policy below your opt-in box as well as assurance that they can unsubscribe at any time. And of course, never spam anyone.

2. Set Up Sequential Autoresponders. A very effective way to build trust with your prospects is to offer a mini-course which delivers content-rich, relevant information to your opt-in subscribers. These automatically-distributed email messages not only provide content, but also motivate prospects to revisit your site for the latest offers. And of course once they click through to your website you can offer more content delivered via audio, video and other multi-media options as well as offers for your products and services.

Since studies shows that 48% of sales people give up after the first contact and 25% after the second, this is a perfect way to make sure your follow-up stays consistent. Best of all, after you program the series it will perform flawlessly for you for years to come. There are many great automated systems on the web like: http:www.EasyWebAutomation.com.

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