There are many ways to attain physical fitness and few of them involve the necessity of buying specific products or paying to attend specific exercise classes. Many specific exercise classes are sold under this pretense, with marketing to indicate that they are "the best" or "the fastest" or even "the only" way to attain a good level of basic fitness. They are not, and many other methods would often be as or more effective at a lesser financial cost to the user. Use your noggins Bulls!

3. Celebrity or Athlete endorsement
Why does celebrity endorsement EVER work? It has absolutely no right to but the fact remains that for reasons unknown to me people would rather buy a product based on celebrity use than buy a product based on sound research or actual worth. What qualifications does a celebrity have that entitles them to recommend a particular product to the public? Absolutely none.

Typically they have no more knowledge or understanding of the product they endorse than a layperson and furthermore they are being paid handsomely to coerce you in to buying it. The whole process is utterly disgusting and even if the product were a useful one I'd still buy it elsewhere simply to avoid my purchase being mistakenly attributed to the celebrity endorsement. YUK!

Onto the athletes, who often have at least some knowledge of the product they are peddling. A quick question...If a certain world renowned basketball player with his own line in footwear was forced to play basketball in his bare feet, could you beat him? Of course not ! He might eventually get a blister or two but he'd still whip you on the court. The obvious implication is that the players' great performances don't come from his choice in footwear. I'm sure well designed footwear has a part to play, but it is a small part compared to work ethic and sensible training.

The same goes for food supplements or even drugs that are touted along the lines of "I am having my best season ever and it's all down to Product Z". A more accurate statement would be "I am having my best season ever and its all down to hard work, intelligence, diligence and application. By the way, I also use Product Z / drugs / whatever." This important distinction ties in with the fourth scam.

4. "No effort required"
"Just take Product Z and then lie on the couch whilst you miraculously fulfill your athletic potential". Phrased like that it doesn't sound too likely does it? But this exact seem meaning is conveyed in advertisements all the time. Learn to look out for people making promises of great returns for no outlay of effort from you. Everything that is worthwhile requires some degree of effort, and that includes physical fitness.

Unfortunately I see this a lot on the "boards" online regarding steroids. All too often a newbie will see roids as an effort free way to get to the top in no time at all. Wake up and smell the enanthate folks! Training, nutrition and rest will always be the basis of strength and development, not drugs, not food supplements nor anything else.

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