Make sure to have a relevant page for your search term. This is critical as we all know from browsing; if a site doesn’t fit the bill in the first three seconds we are more than happy to click that back button.

SEM = Structural Equation Modeling? NOPE! SEM = Search Engine Marketing? NOPE! SEM = Standard Error of Mean? Nope! While all of these are acronyms for SEM, there not the ones we care to discuss here in our brief overview of Search Engine Mechanics. Anything I say in this column may be outdated with the next big search engine “patch” so what I mean by SEM is simple: Keep Up! That’s right, by simply going by what you know, or an article written 8 months ago you will get lost or penalized in your attempts for effective online marketing. Search Engine mechanics is the mathematical art behind the algorithms of the popular, well producing engine online. To find out that a “Jagger Update” relinquishes all reciprocal links to your website in the eyes of the 75%+ that currently engage Google is huge. The mechanics of the currently used search engines is something to keep your eye on. While HTML doesn’t change much each year (comparatively), search engines do. Simply put: make sure you know what to do to get ranked in this ever evolving market!

-One last note: make sure you know what pages are visited and where users are spending there time. If you have a well visited page (found through your web stats) that isn’t receiving much time spent: GUESS WHERE YOU NEED A REWRITE!

This is meant to be, and should be a good start to all wanting high search engine ranking within there web design realm. Websiterankingtop.com Bill Naugle

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