Internet Marketing Advice: Improve Prospects Relationships
Business → Marketing & Advertising
- Author Edward Marrison
- Published June 6, 2009
- Word count 467
Here’s how thing generally work: for most action that we as human beings take, we generally go through a research phrase (where we think about and study up on things) and the we go through the action phase (where we actually do the things we were thinking of doing).
Let’s take as an example a person who is looking for a camera to buy online. This is important: a person who is looking to buy a camera right now will use different in a search engine that someone who is looking for information on buying a camera.
A prospect looking to buy a camera today will use phrases like "best price on Sony Cybershot" or use other wording that indicates they have made their choice and they are just looking the best place to purchase.
What kind of phrases would people use when they are ready to buy what you offer? You can find a lot of leads by marketing to those phrases. This is good thing, because we like a lot of leads and these people are motivated to take action. If you can be there to give them a little bit of a better reason to purchase from you than the competition then you are in.
The down side is there’s usually a lot of competition in the "action phase". Since "best price on Sony Cybershot" is where the action is, that means that the cost per click is usually higher and chances are that you are one of the 10 web site the person has visited in the last 24 hours. The heaviest competition is found where the prospect’s motivation to act is the greatest.
On the flip side, someone who does not need to act immediately will search different keyword. During the ""research phase" people are not ready to make a decision and they use different keywords they do their research.
If you attract people during their research phase, the down side is you’re unlikely to make a customer out of them quickly. They are looking for information right now.
The up side is that there is very little competition for leads this early in the game, the cost per click much lower, and you have a chance to become a mentor and advisor to these people.
Being a mentor to your prospects, as opposed to a salesman? The "action phase" is where the salesmen play. The "research phase" is where the mentor live.
The nice thing is that there are research phases and action phases for all sorts of situations, and you do not have to choose one or the other. It is actually easier to start in the action phases where people are more motivated to work with you (even through there is a lot of more competition).
For the first time ever: successful marketer Paul Walker will hand over to you his secret making money online system. This system is quietly consistently making me six figures income and you can start using it 15 minutes from now Click here to discover internet marketing secrets follow exact footsteps to achieve the same level of success!
http://www.quickincomebluprint.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion