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What Is Public Relations?
Home Business Marketing & Advertising
By: Chriss Tyrrell Email Article
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What Is Public Relations?

The funny thing about public relations is that we are virtually inundated with it as a society, yet at the same time very few people are able grasp what it is as a whole. In fact, you have been watching TV ads since you were a young child, which is a form of public relations.

Can a Business Succeed Without Public Relations?

So can a business succeed without any type of public relations? The simple answer to that is with very few exceptions no, with the exception being perhaps some type of industry that deals with larger corporations and has virtually no dealings with the general public.

A Business With No Public Relations

However; even then it is hard to imaging a business that at some point in time would not have to at least deal with the community in which their corporate offices were located. However; it is possible in theory that some business could get by with virtually no public relations.

Minimal Public Relations

Perhaps you have known or are acquainted with someone who works in public relations and sits at a desk all day fielding phone calls from customers. Is that public relations? Also can a business get by with just this type of minimal public relations campaign?

The Many Faces Of Public Relations

Once again it is doubtful. You see, public relations can and does take on many forms depending on the type of business that it is for and the given circumstances that the business faces. That is the clientèle they serve and the community in which they operate.

Political Campaigns and Public Relations

Possibly one of the best times to see public relations in action in all its forms is during a national political campaign. A candidate has to often come out of nowhere and convince the public who has sometimes never heard his or her name and convince the public to vote for them and give them a position of responsibility in government.

The Front and Back Ends Of Public Relations

On the front end the candidate will basically seize every opportunity and use every possible medium to sway public opinion in a positive direction. On the back end there will also be a fully functional damage control element of their public relations campaign to ward off attacks from opposing candidates.

The Fine Art Of politics and Public Relations

This is why so many politicians are criticized for being shameless promoters as they go about the business of kissing babies, making broad promises, and fudging the facts regarding their past records. However; good politicians know what works and that's why they do so many of the things that they do.

The Public Decides a Candidates Fate

Another great thing about political campaigns as they relate to public relations is that the results of a candidates public relations efforts can be gauged in numerical terms. Alas, through constant polling and the end vote they will find out in no uncertain terms how good they are at public relations.

Chris Tyrrell writes for the Message Merchants a public relations agency based in the Midlands UK. Public Relations Agency

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