Blogging can be a rewarding way to make money on line, or, it can be a real chore. The key is finding which blogging model fits your background, experience in life, and your financial goals. Here are three blogging models to consider.

There are two major types of blogging models that experienced webmasters use to make money blogging and there is a third, the most popular model with newbies, which is a plug-and-play alternative that requires much less knowledge and hard work to implement.

The first model is the most common way that experienced bloggers turn a blog into a profit making machine. That is to sell advertising to companies and product sellers who want to reach that blog's particular reader base.

The second kind of money making model is one that is structured to help a single brand improve its image by creating positive associations between the blog's content and the product in the mind of consumers.

Both kinds of blogs do make a lot of money especially where the creator is an experienced blogger and marketer.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors to put ads on your blog:

1. You can let someone else do all of the selling of ads and they get a cut of the ad revenue.

2. You can do the selling yourself and keep all of the revenue.

Within the first group, many people make money blogging by allowing Google's Adsense program do the legwork of selling sponsors. The advantages of this program are obvious as it requires very little effort on the part of the blogger or webmaster. In essence, Google places sponsor ads on your blog and you get paid any time one of your visitors clicks on an ad. However, most bloggers discover that they make less money through this method than they had hoped that their blog would earn.

Because Google recruited the sponsors, Google takes the major share of the revenue. In general, you earn just pennies per click. Adsense income is usually only a few dollars a week so you will not make serious money with it unless you build hundreds of blogs.

There are actually some marketers who create literally thousands of web sites and blogs focused only on making money from Adsense. They do earn thousands of dollars a month until Google catches them. Google frowns on such sites and deletes them from their search database when they find them. These marketers simply put up more blogs and websites to replace the ones that Google deletes. It's big business.

The other alternative is selling advertising yourself directly to companies who want to put banner ads or sponsored links on your blog. While this can take quite a bit of time, it is often fairly profitable. One way to pull this off is to identify contacts in industries that are related to the topic of your blog. You can contact them directly or contact advertising agencies that rep such companies and quote rates for your ad space.

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