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Why You Should Blog!
Home :: Computers & Technology :: Blogging / Forums
By: Nishu Sharma Email Article
Word Count: 1645 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

I have been blogging for just over two months now. Many of my mentoring students have been asking my advice on blogging. I have so far hesitated to teach much about blogging, because it’s not something I feel I "know" yet. I feel much more comfortable teaching about things I know.

Well… I took a look at Alexa today and noticed that this blog almost hit the top 10,000 most visited sites on the Internet today. I have been seeing success with many of the methods that are unique to blog promotion. I felt it was time to write a post about blog promotion… BUT… WAIT! I haven’t even explained why I have this blog thing. I can’t really jump into getting traffic to your blog without explaining why I have a blog and why you should have one too; now can I?

Let’s go back to my history. I "made it" online without many of the tools you see me offering today. I had no products. I had no copywriting ability. My search engine ranking data was my key to my original success on the Internet. I would simply create high ranking web-sites for some market and sell the traffic from those sites directly to those who did have copywriiting ability and products. Obviously I no longer recommend that. Having your own product and copywriting ability are both multipliers to knowing how to get traffic. Now-a-days I focus on all three aspects of your Internet business and recommend that you do the same.

With that said… don’t underestimate the traffic business. Consider this. Who is the richest man in the world? Right. Bill Gates. He sells software. Software is a good business! Consider this though. Who are the 3 leading sites on the Internet? Go check Alexa if you don’t know. OK; don’t check. I’ll just tell you:

1. Yahoo

2. Google

3. MSN (Microsoft)

Now take a look at that third one. That’s the company that Bill Gates (the richest man in the world; remember?) started. Now he’s messing around on the Internet in the #3 spot.

Now; let’s take a jump here. What do those three sites sell? Ok; take a minute on this one. There will be a test.

That’s right. They sell traffic (or they mostly sell traffic… Yahoo and MSN are a tiny bit more diverse than that). Now isn’t that interesting… The richest man in the world… who go that way by selling software… now wants to sell traffic.

OK; that was a diversion. We’ll come back to that later. What I wanted to tell you about was my experience selling traffic (which is still the largest part of my business). I made a mistake. I sold traffic anonymously under corporate names. None of my traffic customers know who I am. They just buy traffic from XYZ Corporation because it converts to sales for them. XYZ Corporation has no personality. In fact, it’s fully automated and most of my customers seem to like it that way.

I tried to change that a couple of years ago. I started sending them emails teaching how they could get the most out of my traffic service. I was too late. They didn’t know me and they didn’t want to hear from me.

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