What is a leaflet?
Leaflets are a type of open letter or postcard, designed to be handed out to people, either by hand, by post, inserted in local newspapers for distribution, left in venues, shops, restaurants, cafes, librariesÖ ANYWHERE where they will catch a personís eye.
Why produce a leaflet?
A leaflet gives you a chance to put across your argument and to draw attention to your organization, cause or event. A leaflet also gives you the space to present your ideas clearly and with graphical impact. Furthermore as people can take your leaflet home with them, it means they have more time to absorb to your message and to keep a visual reminder of it. Indeed, once distributed, the leaflet may end up being read by many more people that the person it was handed to, widening its impact still further.
Designing a leaflet - the basics
Leaflets are for delivering useful, reusable information. The size and shape of the leaflet is a major factor in its success. A leaflet that people canít fit easily into a pocket or a bag will be thrown away. Take a piece of paper out of your printer. It should be A4. Now fold it in half, thatís known as A5, now fold it in half again, thatís what A6 looks like. Leaflets are normally created from a single sheet of paper, folded in half (to A5) or in three (to A6). Most leaflets start life as sheets of A4 paper - your design should also start there. Leaflets may seem suitable for audiences who donít read much or well. However, well-written material will always enable people to make more informed judgments quickly. Donít cram it with text. People wonít read it. Instead aim for clarity, strong argument and quality.
Designing a leaflet - step by step
When designing a leaflet, you are expressing yourself not only with words but also with pictures and graphics. How you present these pictures and graphics will also contribute to the way readers perceive their importance.
There are four clear tasks in the design of a leaflet.
1. Decide what you want to say
You must be clear in mind about the point you want to make. Though you have lots of space in a leaflet you still want it to be clear and persuasive. If the leaflet is being produced by a group, you should discuss this overall concept together.
2. Text editing
Someone needs to write the text or choose bits of other peopleís text that are particularly effective and put these together to make up the text for your leaflet. Remember, your text must be
b) Interesting to read, and
c) Catchy and memorable. Format your text to make it punchy. Use short paragraphs and mark them with headings. Use bullet-pointed lists which are easy to read. You can pull out single lines and highlight them in a different font size or color to make a strong point.
3. Picture design
Make sure your pictures help to get your message across. Commonly you may choose to use
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