With all the types of advertising forms out there, why use an aerial ad? Many see the aerial ad and other similar forms of advertising as a fad, a trend that will simply go away after it has already exceed its usefulness. However, as the number of successful campaigns using aerial ad become more abundant, many are starting to believe otherwise. Aerial ad is no longer just for small time companies who do not have the funds to do a full-blown advertising campaign. Today, companies and individuals use the aerial ad to supplement television, radio, and online ads, in recognition that the aerial ad can address a different market, a market that was previously unreachable by more traditional and mainstream advertising campaigns. But what are the main draws of the aerial ad? Why are many companies suddenly lining up to set up their own aerial advertising campaign?
First, of course, is the value. The aerial ad can certainly can give companies and brands the best value for their money. Besides the statistics of people remembering the message of an aerial ad, consider these factors: companies only pay for the aerial ad when it is used—and the company chooses when it should be used. Therefore, it is just like a television ad where the advertiser decides where an ad should be aired and which time an ad should be showed according to demographics and market. However, unlike banners and billboards, the company only pays for the moment the ad was towed up in the air, according to the most appropriate time. Of course, it helps that an aerial ad is cheaper than the other more popular advertising types, so a campaign can easily squeeze in an aerial ad for added effect.
Then there’s the novelty of the aerial ad. As mentioned earlier, many see aerial advertising as a fad, since it is new and not used often. But this is actually one of the advantages of aerial advertising. Since it is new—or a fad, so to say—the novelty of it all creates an impression to the people who would see in the beach or on the road during the traffic rush hour. And because it is novel, people who haven’t seen an aerial ad—especially the ones with unique and eye-catching designs—are bound to talk about it with other people, creating a word of mouth buzz that helps the campaign. This is the aim of many campaigns, but since television and radio campaigns are so commonplace, they have to extremely interesting to create the same buzz. With an aerial ad, it is easier since there is less competition.
Lastly, people tend to remember an aerial ad more than other types of advertisement. Again, this is because of it being novel. Something unusual is sure to catch one’s eye, and one is bound to remember it for a long time. After all, when was the last time people actually remember a television ad just because they saw it?