Why Use an Aerial Ad?
Business → Marketing & Advertising
- Author Michael Arnold
- Published March 5, 2010
- Word count 503
With all the types of advertising forms out there, why use an aerial ad? Many see the aerial ad and other similar forms of advertising as a fad, a trend that will simply go away after it has already exceed its usefulness. However, as the number of successful campaigns using aerial ad become more abundant, many are starting to believe otherwise. Aerial ad is no longer just for small time companies who do not have the funds to do a full-blown advertising campaign. Today, companies and individuals use the aerial ad to supplement television, radio, and online ads, in recognition that the aerial ad can address a different market, a market that was previously unreachable by more traditional and mainstream advertising campaigns. But what are the main draws of the aerial ad? Why are many companies suddenly lining up to set up their own aerial advertising campaign?
First, of course, is the value. The aerial ad can certainly can give companies and brands the best value for their money. Besides the statistics of people remembering the message of an aerial ad, consider these factors: companies only pay for the aerial ad when it is used—and the company chooses when it should be used. Therefore, it is just like a television ad where the advertiser decides where an ad should be aired and which time an ad should be showed according to demographics and market. However, unlike banners and billboards, the company only pays for the moment the ad was towed up in the air, according to the most appropriate time. Of course, it helps that an aerial ad is cheaper than the other more popular advertising types, so a campaign can easily squeeze in an aerial ad for added effect.
Then there’s the novelty of the aerial ad. As mentioned earlier, many see aerial advertising as a fad, since it is new and not used often. But this is actually one of the advantages of aerial advertising. Since it is new—or a fad, so to say—the novelty of it all creates an impression to the people who would see in the beach or on the road during the traffic rush hour. And because it is novel, people who haven’t seen an aerial ad—especially the ones with unique and eye-catching designs—are bound to talk about it with other people, creating a word of mouth buzz that helps the campaign. This is the aim of many campaigns, but since television and radio campaigns are so commonplace, they have to extremely interesting to create the same buzz. With an aerial ad, it is easier since there is less competition.
Lastly, people tend to remember an aerial ad more than other types of advertisement. Again, this is because of it being novel. Something unusual is sure to catch one’s eye, and one is bound to remember it for a long time. After all, when was the last time people actually remember a television ad just because they saw it?
Located in New York, Arnold Aerial Advertising provides such services nationwide with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of [Aerial
Advertising](http://www.arnoldaerial.com): NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches,Parades, Cruise Lines, etc. and produce the custom banners as well.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment