Be sure to include your main Key Phrase in the title. The closer to the beginning the Key Phrase is position the better.

We will look at the actual Key Phrase in the next section. The Key Phrase may be a single word but most likely will be two to three words. It is easier to get rank for longer phrases.

Tip: Use a 2-3 words Key Phrase for easier ranking.

Usually your title will be longer than one word. Here's an example of a title for a Key Phrase "Cherry Wine":

Cherry Wine at low prices

This would mean your Key Phrase is 40% of the title. Also it is at the start which is good.

Most wysiswg Html Editors will let you input these titles without going into the code itself. Examples are Dreamweaver, Frontpage and XsitePro.

Page Title Key Points: • Should contain your key phrase • No longer than 60 characters • Should be unique on each page • The Title Tag should include the Key Phrase located toward the beginning • Make the title informative or compelling like a great headline

The above are the two main points to consider for better search engine rankings. This will get you started. There are still quite a few things you can do to improve your rankings.

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