Right now, someone, somewhere will be embarking on the writing of an eBook. Why? Some do it to make some money; it's one of the easiest ways to start an online business.

Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt. Whatever your reason, there are some basic rules to consider that will make the final product more professional and. So, let look at some of them.

Anyone that embarks on writing an eBook will undoubtedly have read many as well. You will know from this that you must write in an appealing way that maintains the reader's attention. After all, you want them to read ALL your eBook don’t you? Plus, you'll want them to come back for more if you are building an online business.

There are many tricks you can use to keep your readers' attention.

Anecdotes give practical examples of what you are trying to explain. These give readers confidence that what you are saying really does work. They are also a great way of explaining complicated topics.

Images are also a powerful tool. They can make topics clearer and they will stick in a reader's mind longer than 5000 words of text. They also break the eBook up and give the reader "markers" to parts that interest them.

Note-boxes or sidebars are also good for summarizing a point or providing additional information. Like images, they break the text up and make the reading experience more enjoyable.

Write in a conversational style so the reader feels that you are talking just to them. This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

Don't write long sentences or paragraphs. They become difficult to read and detract from the experience. Your eBook is more likely to be put down and not picked up again.

You should also change the length of your paragraphs and sentences so you don’t send your readers to sleep. Blocks of text that are all the same length will lose the reader’s attention and you’ll be lucky of they are awake by Page 10!

We mentioned earlier the use of images as a way of breaking up text. It may be that you can't use images to any great extent; but there are other tricks.

A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons. These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

Finally, think about the design of your eBook. Select a font that's easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting. Don't. All it does is confuse your readers and they will switch-off.

I recommend either one and a half or double line spacing. Spacing the lines too far apart make it difficult for the reader to track where they are. Too close makes it dull.

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