It wasn’t too long ago that nobody had even heard of buying jewelry online, much less diamond jewelry. With the growing popularity of shopping on the Internet, however, it has become an accepted way of purchasing jewelry. At the diamond and jewelry retailer, Shenoa, a company that does significant online business, they know that never compromising on quality can help build the confidence of their online customers. Selling online does not mean cutting corners. In fact, it usually means putting more care and consideration into the process from beginning to end in order to ensure customer satisfaction. This means providing excellent phone and email customer service so that customers can talk to real people when they have questions. It also means presenting the diamonds and jewelry that they have for sale at Shenoa in as detailed a way as possible so customers can get a very good idea about what they are buying.

Shenoa sells diamonds and fine jewelry that are reliably certified. Even though they sell online, they can customize jewelry to meet their customers’ needs. They have been in business since 1980 and they take customer satisfaction very seriously. You can’t stay in business for over 25 years by cutting corners when it comes to what your customers need. Not only are the majority of customers who buy from this online diamond and jewelry retailer pleased with their purchases, but they tend to come back often when they have need for more. It isn’t always easy to build relationships with customers when you sell through the Internet, but with dedication and integrity, Shenoa is able to do so quite successfully.

Diamond Hardness:

Diamond is the hardest natural material known, where hardness is defined as resistance to scratching. Diamond has a hardness of 10 (hardest) on Mohs scale of mineral hardness. Diamond's hardness has been known since antiquity, and is the source of its name.

The hardest diamonds in the world are from the Copeton and Bingara fields located in the New England area in New South Wales, Australia. They were called can-ni-fare (cannot be cut) by the cutters in Antwerp when they started to arrive in quantity from Australia in the 1870s. These diamonds are generally small, perfect to semiperfect octahedra, and are used to polish other diamonds. Their hardness is considered to be a product of the crystal growth form, which is single stage growth crystal. Most other diamonds show more evidence of multiple growth stages, which produce inclusions, flaws, and defect planes in the crystal lattice, all of which affect their hardness.

The hardness of diamonds contributes to its suitability as a gemstone. Because it can only be scratched by other diamonds, it maintains its polish extremely well. Unlike many other gems, it is well-suited to daily wear because of its resistance to scratching—perhaps contributing to its popularity as the preferred gem in engagement or wedding rings, which are often worn every day.

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