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Off Site SEO
Home :: Computers & Technology :: Search Engine Optimization
By: Lambert Klein Email Article
Word Count: 912 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Submit To Directories

There are several directories out there to submit to. This could possibly help to a certain degree. Even if you don't receive much SEO results, you could get a few visitors.

DMOZ used to be the place to submit. I don't think they are taking submissions any more.

Search for Directories and the Key Phrase or niche. This could bring up some promising results. These are usually one-way links.

Links to from other sites (reciprocal)

This used to be a great way to get links to your site. The search engines aren't rewarding you as much these days for reciprocal links.

I'm not saying not to go for it, just don't expect great results unless it's from a great relevant site.

I rather spend my time on these other techniques.

Press Releases

This can really help a lot. Along with articles this is another favorite of mine to get one-way quality links.

If you want to submit a press release you have to go at it like a news story. Maybe you have a new business or product people just have to know about. Maybe you have a new idea on something old. It has to be something of interest and newsworthy.

Your Press released will be picked up and distributed all over the web.

A popular place to submit press releases is PRWEB. They have tips on submitting there also.

The links that are pointing back to your site should contain some variation of your key phrase. This is known as the anchor text.

Anchor text is the visible text in a hyperlink. The anchor text should also include keywords when appropriate.

All of the links pointing back to your site shouldn't contain the exact anchor text. This looks artificial to the search engines and could damper your SEO rankings.

Sometimes you may have to approach the webmaster and ask if he would make these changes for you.

When you submit new links keep this in mind. Also use this technique in your bylines when possible.

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Lambert Klein is the Author of SEO Results the Organic Way. You can find his e-Book at: http://www.lambertklein.com/

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Article Comments
Search Engine Optimization (SEO) does focus more on organic search results. Unfortunately there are many SEO firms that will make you false promises. Search engines rely heavily on linking as part of their algorithms. Hyperlinks are the most important aspect of off-site optimization. They are techniques you can use to help improve your Search Engine rankings but is done off your site. Many other SEO firms know how desperate people are to obtain search engine visibility. Therefore if you hear any of these within a sale pitch, make sure you proceed with caution.
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Bobwilliams
Link Building
October 19, 2008 23:17:14

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