You have probably heard of the popular song by the Byrds, "Turn! Turn! Turn!" but some may know it as "To Everything There is a Season". As the lyrics of this song are true to life and to business. There is a time to sell and a time not to. There is a time to compete and a time to bale out.

Let's take Beanie Babies as an example of a product that has had its season come and go. The Beanie Baby craze began in the early 90's and continued for years after. This time period was a great time for business owners online and otherwise to step in and make a killing on a fad. We look at Beanie Babies now, however, and see different results. Most of the Beanie Baby line is changing in order to keep up with changing fads. Beanie Baby trading is no longer a popular pastime and, therefore, fewer companies are selling them in large quantities. This is a great example of a niche that can become a craze. The thing you have to watch out for is the declining trend in the product. This is something to think about as we examine some of the current trends. It's not a question of if the craze will diminish but when it will diminish.

For example, the Hannah Montana craze ripped through the United States and other countries like a tsunami. The craze is continuing with the recent release of the Hannah Montana Movie. As a result, store owners, online and off, are taking advantage of this product niche. It seems like everywhere I go I see Hannah Montana this or Hannah Montana that. My own niece has Hannah Montana board games, t-shirts, and various other Hannah Montana products. This is a great example of a product that is having it's "time". There are also products which have had there time and come back down the road to become the trend of another generation.

My Little Pony and Care Bears is a good example of generational leap. When I was a kid, I loved Strawberry Shortcake, Rainbow Bright, My Little Pony, and Care Bears. I've realized now that my nieces are very interested in My Little Pony. In fact, I think they would be perfectly content to own all the My Little Pony Toys. It's weird though, there was a small gap of about ten years in between crazes. The toys have changed a little in look but they're the same old My Little Pony and Care Bears. So, this goes to show that you have no idea when trends will come back again. Who knows, we may see a re-appearance of the Beanie Baby trend.

So you see, To everything there is a season. There is a time for every product to be sold online and finding that precise time when a normal, ordinary product becomes a trend will lift you high above the competition. You have to get on the bottom floor of a trend before the market becomes saturated. Good luck; don't over or under estimate things, simply feel it out.