1. A product Niche – what you sell or offer

You need to put a lot of thought into your product niche. The reason is because you will be devoting considerable time and expense in building a website or blog around your product. I suggest you make a decision on what market you will target and make it a broad or large market or target audience on which to build your business. You don’t need a million niches to make money on line, you just need to find a target audience and build your business around a group of subscribers and site visitors by presenting multiple offers. Many people are able to choose a market from their knowledge base, their work, hobbies, sports, etc. If you have a large target audience, that would be perfect because you already have the knowledge to promote your business through web postings and ezine marketing. If you don’t already have a market in mind, just chose one of the major divisions from Clickbank’s Marketplace. Just Google "Clickbank".

2. A Domain Name – the name of your site.

You are going to set up a website or blog not to promote someone else’s site but to promote your own site. You have the broad target audience that you are going to promote to. Your domain name should include or be relevant to the name of your niche target area. Your domain name should help you build a sense of professionalism and enhance your credibility. Choose your domain name carefully as it will aide in enhancing your product branding in the future. You have to have long term vision. You might need to add a suffix on the end of your domain name to find one that is available. You can consider something like times, talk, helps and so on. At the same time, you have to decide where you will purchase your domain name. There are hundreds of places to purchase, Go Daddy and Hostgator are two popular places but buy it where ever you like. Just be sure you pay less than $10 per year for the name. A final point is try to keep your domain name as short as possible and one that is easy to remember.

3. A Hosting Company to host your site.

Your site has to be on a server in order to be located on the web. There are hundreds of hosting companies to choose from that will host your site. I highly recommend that you get your site hosted on your own domain and web host rather than free hosting. You should be able to get web hosting for under $10 per month. Again, Go Daddy and Hostgator are popular hosting companies but choose whomever you want. I recommend that before you enroll in hosting that you ask some questions of the hosting company like, do they have 24/7 tech support, and do they have Fantastico Deluxe if you plan to set up a blog. Tech support is very important because as you start to set up your website or blog, if you are a Newbie, you will get stuck on something and need help. Trust me on this one. When I set up my blogs, I got stuck a lot – the tech support was what you might call a "life saver" for me. Choose your hosting company carefully.

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