When creating the ads take a look at the product sales page and use the words used by the writer of the sales letter, especially in the headline grabber, page title and opening paragraph. By matching the words in your ads to those on the sales page will position you for a good quality index, leading to cheaper prospect clicks.

Don’t use the automatic text replacement functions for your ads as these will also adversely effect your quality score. The pay per click providers make life difficult for affiliate linkers so make yours match the sales letter as much as possible. You can experiment later when your quality scores are already high.

Obviously, use your hoplink as the destination URL.

Next get as many keywords as you can. The best place for this is the Adwords keyword tool. Once you have got a good list of keywords, delete any which are not relevant, you’ll save yourself paying for wasted clicks.

Load the keywords into your campaign and set them all to ‘exact phrase’ for Google, or ‘standard’ for Yahoo. Turn off the Content Network and make your bids low, say no more than 25 cents a click. Turn off ‘ad optimization’ as you will split test your ads yourself.

When the Campaign is on see how many of your keywords are active and adjust your bid price accordingly. Keep an eye on the campaign for the first few hours to make sure it’s not running away with itself. Once you’ve had two or three days of clicks take a look at keyword impressions, clicks and conversions, removing non performers.

By now you also should have received quality scores for your ads. You’ll need a minimum of three out of five bars, the more the better, but you should try to get it to five out of five by improving the number of clicks your ads are getting.

Do this by trialing two or three different ads. When you have a reasonable number of impressions/clicks see which were getting the best response. Remove the laggards and experiment with the winners.

Once your ad rates and expenditure have settled, tweak your campaign by increasing bids on keywords that are working and decreasing on others. If your quality scores are good then you will see your click costs remain low as you bid for higher spots.

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