The fact is that no matter how much business and sales your website is currently generating, it can generate more. So just what can you do to alter or augment your website to make it more productive? In truth there are several factors that come into play during website design that play heavily in just how productive a website will inevitably be.

Website Visitors Can Be Very Fickle

To start with, many business people and web designers fail to take into full account the fickleness of the average visitor to their website. It's as if you were just one piece of candy sitting in a whole box full of candy. Sure you are delicious to behold but the person making the selection is always anxious to see what others have to offer.

Make Your Website Entertaining

So while attraction is definitely important, keeping your websites visitors entertained is absolutely crucial. You see, as they are viewing your website their hand is always on their mouse and the second they become bored they are gone.

About Pictures in Your Website

Photographs in a website factor in "not at all" with regards to search engine optimization. So what this means is that all photographs in a website should be considered optional at best. Keep them simple and clear and bear in mind that what appeals to you may in the end not be what is best for your website. Always conduct some type of market research on any photographs you plan on including in your website.

Color Schemes and People’s Emotions

Much has been learned about colors and how they influence people’s emotions. Ignore the findings of this research and you do so at your own risk. Information of this type is readily available free online, so there is simply no excuse why you can't familiarize yourself with it. The service or products that you are marketing should match the color scheme used in your website.

Website Text and the Effective Use of Related Keywords

The written text in a website should always include product or service related key words that Internet users are entering into their search engines. How these keywords are inserted into the text can also have a big influence on how effective your website is at attracting visitors. Any time that you spend familiarizing yourself with the effective use of keywords in website design will be time well spent.

Try Not To Throw the Whole Store at Them at Once

As tempting as it is, try your best not to overload your websites visitors with information. Remember that being that it is your business it is only natural that you would be more interested in what your website contains than the average visitor. Perhaps you can use entertaining videos to wet your visitors appetite rather than throwing the whole store at them all at once.

Freebies In Exchange For Email Addresses

Another thing that you might consider is to offer your visitors something free in exchange for entering their email address and some basic information on what interests them. E-books and other types of information products have proven to be very popular free-bees. Remember, once you have their email address then you can contact them for promotional purposes.