Get ready to think. A lot. By the end, you’ll understand the reason why.

In the 14 years that I have been a fitness professional and helped people lose weight, much has changed. The systems used today to help people lose weight are based on a lot more knowledge, research, and valuable real-world experience. In fact, dropping body fat really has never been simpler to achieve.

Immeasurably better exercise programming, strong awareness of the need for crucial recovery, greatly improved nutrition research: it all adds up to a program that helps people lose weight faster than ever.

So, if that’s the case: why are so many giving up after frustrated attempts at losing weight?

The brutally honest answer is a lack of consistency. Because think about it: consistently following a system that has been proven over and over again to create weight loss… is GOING to cause weight loss!

So, next question: if consistency is the issue, why aren’t people consistent?

Admittedly, it takes work to lose bodyfat. You’ll need to work hard. You’ll need to choose quality food. You’ll need to rest properly. You’ll even be a little hungry, sometimes, no matter what the latest diet book or guru says.

But…(the next logical question): why is it that some people can maintain consistency and successfully lose weight, while others seem unable to do so?

For nearly everyone, the answer is… motivation. Nearly every time, it will be the people with an exceptionally strong "reason why" who achieve their goals and get into new and improved clothing sizes.

Knowing this, it’s time to look inside: what is YOUR motivation for fitness, losing weight, being healthy, and improving your body?

Is it, in general, to "look better"? I can assure you that this shallow reason has resulted in failure for nearly everyone we’ve trained. In fact, we don’t train anyone anymore who can only answer their "reason why" with, "I want to look better."

Looking better simply is not a strong enough motivator to lose weight. Period. Go back to the drawing board, or more precisely, into the deep recesses of your mind, and find a better reason.

Is your reason why so that you can have a better quality of life, in terms of your day-to-day activities? Experience shows that not even the "better quality of life" answer will create consistent action .

For some, it takes the deep emotional pain of hearing their children or grandchildrensay "I want to be really big like mommy" or "I wish my daddy would play with me like your daddy does" before they truly realize what has happened to their body. The reality is that it’s not until people are able to provide an extremely specific reason for improving their quality of life that consistency begins to shine through .

And where consistency shines through, results follow.

But we're still not done. Because, unfortunately, time and time again, it is a medical scare or injury that leads to the most successful weight loss success stories. However, by then, for all too many people, it is literally too late. As hard as this is to hear, by this time, it may be over.

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